It’s a fair question. Plenty of small businesses run entirely off Facebook, Instagram, or even WhatsApp. If it’s working, why bother with a website?
Here’s the honest answer.
Social media is rented space
When your business lives on Facebook, you’re playing by Facebook’s rules. Your reach can drop overnight because of an algorithm change. Your account could be restricted or banned. You have no control over how your page looks, how it loads, or what appears next to your content.
A website is yours. It doesn’t change unless you change it.
Google can’t really find you on social media
When someone searches “plumber in Sunderland” or “florist in Durham city centre,” Google isn’t showing them Facebook pages — it’s showing websites. If you don’t have one, you’re invisible to that search.
Social media and a website aren’t in competition. They work together. But if you only have one, you’re missing half the picture.
Customers expect a website
Right or wrong, a lot of people judge a business by whether it has a proper website. No website can make a business feel less established, harder to trust, or just harder to find information about. A clean, professional site reassures people before they’ve even made contact.
So — do you need one?
If you want to show up in Google, look professional, and not be at the mercy of social media platforms — yes, you need a website. It doesn’t have to be complicated or expensive. It just needs to exist and do the job.
At Lily Paw Digital, we build straightforward websites for North East businesses that want to be found online. Get in touch and let’s have a chat.
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